TITLE

DESCRIPTION

Special module

Special module

special module of digital marketing at Digifames consists-

Sr No

Module

Topics

Level

  Description

1 Social Outreach Social Media Intermediate How can you amplify your social media efforts to maximise their reach and impact? This module guides you through a step by step process for identifying and managing social influencers and advocates.

2

Digital Trends July 2016

Tools & Trends

Foundation

In our latest 6 monthly update, we explore a range of updates that will impact your social media activity and look at some fundamental changes to Twitter, Pinterest and Instagram.

3

Digital Marketing ROI

Digital Strategy

Specialist

How can you really work out the impact of your digital campaigns? This module shows how we can align our objectives and web analytics to calculate ROI

4

Digital Culture

Digital Strategy

Intermediate

Does your organisational culture allow for true digital innovation? This module looks at the close connection between organisational culture and digital success.

5

Mobile Technologies

Mobile Marketing

Intermediate

Do you know assisted GPS from your low powered Bluetooth? This module explores the mobile technologies that allow us to create great utility and experiences.

6

Periscope

Social Media

Foundation

Periscope allows us to stream live video and show it live in Twitter. This module walks through the app’s core functionality and how to use it effectively.

7

Creating Effective Google Adwords

PPC

Intermediate

Pay Per Click ad copy can be the difference between campaign success and failure. Explore a step-by-step process to create successful ad copy maximising CTR and driving your campaign objectives.

8

Content Marketing Measurement

Content Marketing

Specialist

What measures are important when it comes to content marketing? This module will help you understand the different types of measures to consider and introduces more advanced analytics techniques.

9

Social Media Buy In and Risk

Social Media

None

How can you build social media campaigns, minimise the risk of social disasters and get internal buy-in? This module explores the processes needed to implement risk-mitigated social campaigns

10

Keyword Planning for Adwords

PPC

None

Effective keyword research can be the difference between success and failure for paid search campaigns. This module outlines some tested techniques for building effective keyword plans.

11

Email Marketing Analytics & Me

Email Marketing

Intermediate

Are you getting the most from your email marketing and do you really understand what your email metrics are telling you? This module explores the opportunities and limitations of email measurement.

12

Display Advertising Targeting

Online Advertising

Specialist

Do you like being shown online ads again and again after visiting a website? Neither does anybody else. Make use of the latest data based techniques for smart and effective ad targeting.

13

fundamentals of Ecommerce

Ecommerce

Foundation

What are the key factors to consider when selling online? This module explores the opportunities and challenges of online selling as well as discussing measurement and ecommerce platforms.

14

Advanced SEO Techniques

SEO

Specialist

Do you need to take your SEO efforts the next level? This module covers a range of tools and techniques that are essential for any competitive search campaign

14

Responsive Site Design

Mobile Marketing

Intermediate

Are you clear on the difference between a responsive and an optimised responsive website? This module works through the key considerations an techniques for designing effective responsive websites and user interfaces.

16

Big Data

Analytics & Data

Intermediate

This module will help you understand the concept of Big Data. The key terminology, practical applications and example uses are all explored.

17

Analytics

Analytics & Data

Foundation

Analytics provides the essential tools for assessing and improving digital campaigns. This module talks through the fundamentals of web analytics.

Airtel

Adobe

TATA

PTC

Google

orecal

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