Web Analytics-Web analytics is a process of collecting, measuring and analysing web data for understanding and optimizing web usage. It is also used for business and market research and also to access and improve the effectiveness of website. As our ultimate goal is to sell products not only drive web traffic. So web analytics help you to explore which feature of our website are actually driving revenue and which are not.It’s not sufficient to understand what your customers are doing once they reach your website. You need to get them to your website before they can buy anything. You likely spend a good deal of time and money on various forms of online advertising, search engine placement, and e-mail campaigns to do just that. Again, web analytics tools can help you understand which efforts are most successful.